In 2023, paid social media advertising continues to be a crucial component of digital marketing strategies. However, the landscape has undergone significant shifts due to various factors, including the rise of retail media and connected TV (CTV), a slowdown in growth caused by ATT, and the saturation of social media users. As businesses adapt to […]
In today’s digital era, where online shopping is preferred by over 60% of the urban population, it is essential for e-commerce brands to establish a strong online presence. With consumers actively searching for products and services on the internet, digital marketing plays a crucial role in attracting and engaging potential customers. In this blog post, […]
