Client

Kobelli

Project

Paid Advertising

Project Description

In collaboration with Kobelli, a renowned jewelry company, we implemented a strategic approach to enhance their e-commerce performance using paid social ads and newsletters. By leveraging targeted advertising campaigns and engaging newsletters, we successfully increased brand visibility, drove qualified traffic to their website, and ultimately boosted sales and customer engagement.

Project Specifics

  • Paid Advertising
  • Newsletters
  • Content Marketing
  • High Ticket Sales
Introduction

Identifying pain points and goals

Kobelli, a prominent player in the high-end jewelry market, faced multifaceted challenges including high marketing costs, difficulties converting from social ads, and seasonal downturns in sales. Our collaborative effort aimed to optimize marketing costs, enhance the efficiency of paid advertising, and increase overall sales revenue. Recognizing the high-ticket nature of Kobelli's products and the importance of customer lifetime value, our strategy prioritized advanced ad campaign optimization, engaging creatives, and initiatives to establish Kobelli as industry experts.



Research & Investigation

Data collection and analysis

To formulate an effective strategy, we conducted comprehensive data collection and analysis. This involved segmenting Kobelli's diverse customer base and conducting a thorough analysis of competitors within the high-end jewelry market. Leveraging primary research methods such as surveys and interviews, as well as secondary sources including market reports, we gained insights into customer demographics, psychographics, and purchasing behavior. Through competitor analysis, we identified Kobelli's competitive advantages in its diverse product range and unique design aesthetic. These insights informed our strategy to differentiate Kobelli through storytelling, targeted messaging, and omni-channel integration, maximizing brand exposure and conversion opportunities.





Our mission is to empower brands to reach and connect with their audiences. We provide innovative solutions to help brands fulfill their full potential and foster meaningful engagement.

Curating a Strategy

Advertising strategy and creatives

Armed with valuable insights from our analysis, we developed a multi-faceted strategy tailored to Kobelli's unique market position and goals. This encompassed a mix of paid advertising campaigns across various platforms, including social media, search engines, and display networks. Additionally, we curated engaging creatives and content that resonated with Kobelli's target audience, conveying the brand's value proposition and fostering emotional connections. By incorporating strategies to further connect with clients through newsletters and educational content, we aimed to extend the customer journey and maximize touchpoints before purchase. Moreover, our emphasis on establishing Kobelli as experts in the field contributed to enhancing brand credibility and trust among consumers.



Project Success

Our results and outcomes

After just four months of partnership, the results of our collaboration with Kobelli were both substantial and promising. Newsletter revenue exceeded market benchmarks at $83,264.88, showcasing the effectiveness of our targeted messaging and personalized content. Similarly, paid ads revenue achieved significant growth, totaling $62,109.68, with a meticulous focus on optimizing ad spend. Despite increased revenue, marketing costs were efficiently managed, with a total cost of $120 for newsletter campaigns and $16,545.01 for paid ads. These results not only exceeded Kobelli's initial goals but also laid a solid foundation for sustained growth and success in the highly competitive jewelry market. By implementing strategic optimizations and leveraging innovative marketing tactics, Kobelli was able to enhance brand visibility, drive sales revenue, and establish a stronger foothold as a leading player in the industry.